FAIL. PIVOT. SCALE.
How to Rebuild, Reinvent, and Scale So That Investors Chase You
Most founders don’t fail for lack of effort. They fail because they never master the boardroom-level framework that multiplies valuations, attracts investors, and builds lasting wealth.
The framework? Fail · Pivot · Scale.
For 29 years, I’ve watched founders chase hacks, work 80-hour weeks, and burn out — only to be ignored by investors. Why? Because effort and revenue don’t equal valuation.
Transferable value does. That’s what this page reveals: how to unlock the High Valuation Code so you stop chasing growth and start building wealth.
The Big Lie & The High Valuation Triangle
Most founders live by one dangerous myth:
👉 Revenue = Valuation.
It sounds right. Accelerators preach it. Consultants repeat it. So you chase sales, hire faster, spend more, work harder. Revenue grows — but when you meet investors, the valuation number crushes you.
You thought you built a $20M company. They tell you it’s worth $3M.
The truth? Investors don’t buy revenue. They buy transferable value.
That’s why Amazon attracted billions while losing money, Uber hit $80B while unprofitable, and Disney monetizes Mickey Mouse more than its films.
Their secret wasn’t sales. It was the High Valuation Triangle:
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IP Monetization – turning knowledge, brand, or tech into recurring revenue.
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Succession Depth – building teams and systems that survive without the founder.
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Global Expansion – replicating the model across borders for exponential multiples.
This is the magic framework investors look for. Ignore it, and you stay stuck. Master it, and valuation multiplies.
Your Wake-Up Call
In 2001, I advised a tech company growing fast. Revenues climbed, customers piled in, and the founder was certain his payday was coming — a $50M acquisition.
Then due diligence began. The buyer tore through the books. The offer came back: $4.8M.
Why so low?
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No protected IP.
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No leadership depth.
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No global roadmap.
The deal collapsed. Two years later, the company was gone.
That moment hit me hard. The founder wasn’t weak — he had done everything the “playbooks” told him. But because he lacked transferable value, he lost everything.
Since then, I’ve raised $500M+, led $480M in acquisitions, and turned £25M losses into profit. Across SaaS, renewables, healthcare, mining, and telecom, I saw the same truth repeat:
👉 Companies that apply the Code scale.
👉 Those that don’t, collapse.
That’s when I built the High Valuation Code — so no founder repeats his mistake.
Fail · Pivot · Scale
Failure is inevitable. But there are two kinds:
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Destructive Failure: collapse, debt, regret.
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Pivot-Driven Failure: lessons become fuel, pivots create stronger models, investors lean in.
👉 That’s Fail · Pivot · Scale.
Netflix vs Kodak:
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Netflix pivoted from DVDs to streaming, then to original IP. Today it’s worth billions.
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Kodak invented the digital camera but clung to film. Refused to pivot. Collapsed.
This is why static playbooks fail. Markets shift. Technology disrupts. Competitors innovate. By the time you copy someone’s playbook, it’s already outdated.
Fail · Pivot · Scale is different:
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It treats failure as feedback.
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It builds resilience into every pivot.
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It makes your business more investable because investors value adaptability.
That’s why companies built on this model don’t just survive turbulence — they attract capital because they thrive in it.
“Matteo is a brilliant CFO with a mission to end startup failures. He helps founders design financially intelligent businesses from day one — from IP monetization to cash flow structure. Even an hour with him can save you from costly mistakes.”
Marsha Jane Orr
"Every business passes through these 5 stages.
Only those who learn to Fail, Pivot, and Scale create Exponential Valuation"
Every founder travels the same five stages — but most fail because they apply the wrong tactics at the wrong time.
Stage 1 – Startup:
Hustle drives growth. But hustle kills you in scale-up.
Stage 2 - Scale Up:
Systems, governance, and the High Valuation Triangle become essential.
Stage 3 - Crisis:
Markets crash, funding dries up. Playbooks collapse. Only pivoting saves you.
Stage 4 - Stagnation:
Growth flattens. LEGO broke stagnation by licensing IP (Star Wars,
Disney).
Stage 5 - Exit:
Without transferable value, exits collapse. With it, multiples soar.
Lesson: Startup tactics don’t work in scale-up. Scale-up tactics don’t work in crisis. Only the High Valuation Code adapts across every stage.
Case Study
Medtech Startup
A MedTech founder invited me in as part-time CFO. On paper, the company looked solid: £400k revenue, great product, energetic team. But under the surface, it was fragile.
The issues:
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No protected IP.
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No governance or reporting discipline.
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No plan beyond the local market.
The founder was chasing sales like oxygen. Impressive at first glance, but invisible to investors.
We applied the High Valuation Code:
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IP Monetization – shifted from product sales to platform revenues.
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Governance & Succession – built investor-ready reporting and a stronger leadership team.
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Global Expansion – created a clear roadmap for international markets.
The results: Within two years, revenue jumped to £2M. More importantly, they raised £5M in venture debt. Not because sales exploded, but because investors finally saw transferable value.
👉 Lesson: Growth is short-term. Valuation creates wealth.
Case Study
Utility Turnaround
A major utility asked me to review one of their divisions. On paper, it was a disaster: the division was bleeding £25M a year. The board was panicking.
The default playbook? Slash costs, shut projects, hope for survival.
Instead, we rebuilt for valuation:
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Governance: fixed reporting, restored investor trust.
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Financing: restructured debt and eliminated cash traps.
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Succession: strengthened management so it wasn’t dependent on a few overstretched managers.
Outcome: Within a year, the loss was gone. The division turned profitable and gained credibility with investors.
👉 Lesson: It wasn’t cost-cutting that saved them. It was applying the Code — building governance, financial structure, and succession depth.
Household Case Studies
The High Valuation Code isn’t theory. The world’s biggest companies
scaled by using its principles.
Amazon
Lost money for 14 years, but investors poured billions because of its systems, IP (AWS), and global replicability.
Apple
From near-bankruptcy to $2T by monetizing IP (iPod → iPhone → ecosystem), building succession, and expanding globally.
LEGO
Losing $300M a year until they pivoted into IP licensing (Star Wars, Harry Potter). Today, they’re a valuation powerhouse.
Netflix
Pivoted from DVDs to streaming, then into original IP. Each pivot multiplied valuation.
👉 Lesson: Revenue didn’t make these giants. The High Valuation Triangle did.
The High Valuation Triangle
At the heart of the Code is one framework: The High Valuation Triangle.
It has three pillars:
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Each pillar lifts value. Together, they create transferable value — exactly what investors buy. Ignore it, and you’re stuck on the revenue treadmill. Master it, and investors compete for you.
What You'll Get
Joining The High Valuation Code gives you more than a newsletter. It’s a system tested in $500M+ of capital raises and $480M of acquisitions.
You’ll receive:
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Weekly Premium Editions – in-depth strategies from 29 years of CFO experience.
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Fail · Pivot · Scale Toolkit – practical frameworks to turn crises into catalysts.
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High Valuation Triangle Training – step-by-step ways to apply IP, succession, and global expansion.
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Private Founder Community – connect with ambitious peers building valuation first businesses.
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Monthly Live Q&A with Matteo – direct answers to your challenges.
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Investor Readiness Scorecards – a 1,040-point system mirroring investor du diligence.
The Transformation:
Clarity: know exactly what investors want.
Confidence: structure your company to scale.
Control: stop reacting, start shaping your market.
Expanded Bonuses
When you join The High Valuation Code, you’re not just subscribing — you’re unlocking an entire bonus package designed to accelerate your results.
If sold separately, these would cost over $1,000. But today, they’re included free.
Bonus #1 – High Valuation Triangle Master Guide ($197 Value)
A detailed playbook showing how to:
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Identify hidden IP in your business.
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Build leadership pipelines investors trust.
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Prove international replicability.
Bonus #2 – Fail · Pivot · Scale Case Study Pack ($297 Value)
Ten deep-dive stories of how destructive failures ruined some companies, while pivot-driven failures multiplied others.
Bonus #3 – Premium Archive Access ($297 Value)
Complete access to past editions of the premium newsletter — instantly giving you a library of investor-ready strategies.
Bonus #4 – Investor Readiness Scorecards ($97 Value)
A 1,040-point system modeled on real due diligence checklists. It tells you exactly where you stand today.
Bonus #5 – Free Training Video ($197 Value)
The first hour from my 20-video, 8-hour program launched in 2017. A clear foundation to start building valuation today.
👉 Total Bonus Value = $1,085. Yours free when you join for just $19.95/month.
My Story & My Present
You might be thinking: “Why should I trust this?”
Here’s the difference: I don’t teach theory. I’ve lived this for nearly three decades.
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$500M+ raised in capital.
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$480M in acquisitions structured.
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Divisions losing £25M turned back into profit.
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Dozens of founders guided through exits worth life-changing sums.
As a Chartered Accountant (ACCA) and CFO, I’ve advised companies in SaaS, renewable energy, medtech, mining, utilities, and telecom. I’ve seen what works when millions are on the line.
More than 22,000 entrepreneurs already read my newsletter. My network of 33,000+ investors and executives on LinkedIn shows the reach of these strategies.
And here’s what people say:
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“Matteo has the rare ability to see the investor’s perspective while still understanding the founder’s struggle.”
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“Our valuation tripled within 18 months of applying his strategies.”
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“He doesn’t just count the beans. He grows them.”
Price & Value Stack
Most founders assume this must cost thousands. And normally, it would.
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Fractional CFO retainers: $799/month.
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Board Director roles: $2,750/month.
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Private equity consulting: $10,000+ per engagement.
That’s what companies pay me for direct involvement.
But with The High Valuation Code, you don’t pay $799, $2,750, or $10,000.
👉 You pay $19.95/month — less than one breakfast in London.
Why so low? Because my mission is to give founders the frameworks normally locked in boardrooms. To put valuation-first thinking into your hands, today.
Exclusivity + Guarantee + Future Pacing
The biggest mistake founders make? Waiting.
They say, “I’ll join later.” But later rarely comes — and each month lost costs them compounding valuation.
That’s why enrollment is capped: only 25 new members per month.
Doors close on the 7th of each month. After that, you’ll wait until the next cycle — if spots are still open.
Every month you delay:
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Investors pass you by.
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Competitors pull ahead.
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Opportunities slip away.
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The cost of waiting isn’t $19.95. It’s the millions in lost valuation down the road.
Guarantee
I want this to be a zero-risk decision for you.
That’s why The High Valuation Code comes with a:
👉 100% Risk-Free 30-Day Guarantee.
Join today. Read the weekly editions. Use the Fail · Pivot · Scale toolkit.
Apply the Investor Readiness Scorecards. If it’s not worth at least 10x your $19.95 investment, cancel with one click.
Two possible outcomes:
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You join, apply, and watch valuation rise.
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You join, decide it’s not for you, cancel, and lose nothing.
The only real risk is not joining — and staying stuck with the 92% of founders who never break $5M.
Two Possible Futures
Fast-forward 12 months. Two scenarios:
Future Without the Code:
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Sales grew, but valuation didn’t.
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Investors still don’t bite.
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You’re still the bottleneck, exhausted and burnt out.
Future With the Code:
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Your IP is monetized.
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Your leadership team runs without you.
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You’ve proven global replicability.
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Investors call you. Multiples rise.
Both paths are possible. The difference is whether you keep chasing playbooks — or adopt the Code.
You’ve seen the truth:
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Revenue ≠ Valuation.
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Playbooks collapse in turbulence.
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The High Valuation Triangle creates transferable value investors crave.
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Fail · Pivot · Scale turns setbacks into multipliers.
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Companies like Amazon, Apple, LEGO, and Netflix prove it.
Now, your choice is clear:
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Keep chasing sales and stay stuck.
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Or join The High Valuation Code today and start building real wealth.
Enrollment is limited. Bonuses are included. And with the 30-day guarantee, you risk nothing.
P.S. Every month you delay, your valuation stalls while others compound. Join now, before the doors close.